Collaboration and experimentation are key to our creative process. We pursue a sophisticated process of extensive research coupled with intense design development that allows us to develop truly distinctive ideas.

Our designers are worldly, skeptical, inquisitive people with an exceptional eye for detail. Regardless of their training or the countries they come from, they have to wear many hats: designer, editor, curator, art director and craftsperson. They understand design as an experiential process; part intuition and part chance. Each is able to think beyond themselves and has the mental and emotional breadth to find inspiration from a whole range of influences and the maturity to accept that the solution might lie beyond the core competencies of the collective studio.

We push ourselves to look for solutions outside of conventional disciplines, sometimes bringing into the mix practitioners who normally wouldn’t be regarded as having a place in design: where, for example, the exploration of contemporary art practice might bring a whole new dimension to a fashion campaign, or some other unexpected dimension to re-orient our interpretation of
a subject.

We aspire to transcend established modes and genres, creating the kinds of outcomes that go beyond one’s own intuition and comfort zone. This opens up new possibilities and perspectives for our own work – and ultimately must benefit our clients by satisfying their objectives – and at the same time bring a heightened sensuality into the equation.

We believe fundamentally that all design is about problem solving. But it’s also about provoking consciousness, stimulating an aesthetic response and creating a sense of personal engagement.